Thu, 07/28/2011 - 20:11
Did you know that women watch more sports than soap operas! Yep, BigResearch Media Study found us that over 60% of women watched sports regularly vs. 42% who watched soap operas regularly. Thanks to sites like Jersey Girl Sports for recognizing this and creating a one stop shop for for female sports fans around the world! Today we are happy to have one of the founders of this great site, Marcelle English, who has been in the sports industry for almost 7 years, share her experience with us.
Very similar to LadyBallers, Jersey Girl Sports strive to create an experience where a woman can find her place and add value within her favorite sport. Additionally they educate, inform and entertain women who enjoy sports. Jersey Girl Sports understands the power and influence that women have in sports and thus creates opportunities to capitalize on the strengths and value they bring to the industry.
Please give us a little background on how you got to your current role: I have been a sports enthusiast for since high school. I did my first celebrity athlete interview in high school with baseball and football Great, Bo Jackson, and I went on to cover the 1996 Summer Olympics in Atlanta. While in college I wrote for the sports section of my college paper. While doing morning drive radio in Atlanta, I met a number of athletes and when leaving that job I decided to open my own PR/Marketing Agency that catered to professional athletes. My first client became the starting QB for the Dallas Cowboys, Quincy Carter. So taking all of my sports passion and knowledge, I was able to put all of that into what I do today with Jersey Girl Sports.