Orlando Magic team up local advertising firm, Great Big Circle, to create the new slogan which was designed to promise fans and partners that the Magic will rebuild. Welcome the unveil of the New Marketing Campaign: “WE WILL”
Resiliency, it's true, the Orlando Magic have that for sure. We were new, we were amazing, we were mild, we were close and now, refreshing again. The Magic have unveiled a new marketing campaign, “WE WILL.” This rebranded hopes to ‘turns the page’ on the next chapter in Orlando Magic history. The Magic report that "as the team and the Magic brand continue to grow, this evolution speaks to the Magic’s continued desire to put a championship product on and off the court." I apprecaite that but really, what team that isn't in the elite eight doesn't have desire like that? I do hope this new full force will help push Orlando into a new realm and really "believe"!
“WE WILL” promises the Magic will do whatever it takes to put a winner on the floor and create a product Magic fans and partners can be proud of on all fronts. Let's hope this "rebrand" isn't just some words and new verbiage for the city and that it leads us in a direction of strong regrowth.
Magic CEO Alex Martins comments: “This new campaign signifies the beginning of a new era of excellence for the Orlando Magic and our fans. We are excited about the direction we are headed as we build on the legend and success already created and look forward to what the future holds.
Magic Vice President of Brand Management Roman Vega: For us, this campaign was relevant with or without the roster changes. We feel strongly t
hat it’s a great statement and a strong message that we wanted to provide to our employees, our fans and all of our partners. It's designed to shatter any questions about us not wavering in our mission to compete for a championship and that everything we do is designed to put us in the best possible position to accomplish this."
Redick, who is now a Magic’s veteran go-to leader on the 2012-13 squad is quoted: "I truly believe, and I say this with sincerity, that we will be better than people expect." JJ believes, do you? #WeWill
*JJ image taken from: http://www.orlandomagic.com